The battle between tie-up construct vs. content market continues. It is a love-hate situation. Are you a fan of content marketing, association structure or both?

Us, as SEO beings, we’ve always requested plotting questions and tried to dig up dirt to be informed about new interesting things, new points, brand-new findings, and correlations between the SEO factors and new ranks likelihoods. Today is the day for a new invention. We’ll look what the search results will provide us. We accomplished a lot of searches for pharma, gambling and skincare keywords.


After analyzing the results for the keyword investigate, material analysis and link audit, we’ve come to the realization that the top-ranking content has some many metrics where high-quality content might be more valuable than tie-up; on the other hand, on specific keywords and niches, join weighs more.

The case study was acted on 31 URLs and 12 keywords from niches such as gambling, viagra& penis increase, weight loss and acne& blemish medicines. We looked into more sensitive topics to see exactly what is the fluctuation and what type of content grades on the first sheet. You can see the prime upshots below.

Analyzed Metrics for the Case Studies Optimized Content Values More Than the Number of Links for Top-Ranking Content for “Buy Viagra Online” Search Results with Qualitative Content& Low Influence Pages for Most of the “Weight Loss” Keyword Types Lots of Arises with Quality Content and No connection for “Acne Treatment” Related Keywords Content Performance Overwrites Top-Ranking Results for “Online Gambling” Queries

It is not a exhaustive experiment, but it opens some valid questions that could help us and many others on further investigation for a more in-depth study.

Torture data long enough, and it will confess.

We’ve previously made a research about the impact of content on rankings since lots of SEO experts be mentioned that material evaluates more. Solutions is demonstrating that content does affect rankings and has a high effect. We wanted to make the research more granular and catch out if that are applicable to niches where black hat had a marvelous past, such as viagra, gambling, weight loss medication.

1. Analyzed Metrics for the Case Studies

For all the analyzed dispute studies we use the cognitiveSEO’s toolset. We started by searching for keywords consuming the Keyword Tool and Content Assistant and then was just looking for associates metrics on Site Explorer.

Keyword Tool and Site explorer

The metrics we analyse are 😛 TAGEND

Webpage position on the search engine arises page: exercising the Keyword Tool we looked at the position each website graded for. Material Performance Score( CS ): The Keyword Tool displays a material value for each sheet by scraping and analyzing the contents, where you can see on a flake from 0[ low-spirited] to 100 how related and optimized this content is for the analyzed keyword. Page concert goes to show, on a magnitude from 0( low-spirited) to 100, how definitive a sheet is, based on the incoming associates drawn attention to that page. Sheet force prophesies the capacity for a specific page to grade in search engines, working tiers such as No influence, Low influence, Good influence, Average influence, and High influence. Multitude of referring realms: Site explorer shows the number of domains that link to a certain webpage. Multitude of relations exhibitions the number of associates that a sheet has.

Based on the data gathered for each keyword research attained, we were able to spot some affinities that conducted us to some interesting insights. For each sheet, we followed the contents metrics versus the links metrics, which helped us understand whether material or links are more valuable or whether there is a constant connection between those two for some special keywords and niches.

We made a list including the keyword, the URL and the metrics described above. We ogled only at the search results from the first page of Google.

On top of that, we monitored research results on a period of two weeks to see if there are any changes and all the search results kept their home with minor alterations. We started gazing on July 2nd, 2019.

2. Optimized Content Values More Than the Number of Links for Top-Ranking Content for “Buy Viagra Online”

One of the first keywords that we probed for was “buy Viagra online”. You’ve probably received a lot of spam with the motto “buy Viagra online” from websites that used all sorts of deceptions to get higher rankings in SERP. Looking into the search results on Keyword Tool we could see that we had 4 develops with high-pitched content tallies and low-toned sheet accomplishment score. A low-spirited sheet performance value necessitates a few cases relations pointing to those pages or very low-quality relations.

If you take a look at the screenshot below, you can see the results. We didn’t take into consideration the first reaction because the domain name contains the keyword “viagra”, it is a high authority page and automatically pages from that orbit will push the pages to grade higher on SERP.

Buy viagra online results

If we look at the first highlighted URLs, we can see both sheets have a high content performance score of 95 and 93 and very low page performance score of 19 and 0. And the number of connects is 22 for the first blog post and 0 for the second largest one.



Looking at research results we could see lots of sheets that had a high content performance score compared to the average CS for “buy Viagra online” since it is quite a competitive market and there are lots of searches for this keyword term( 10 K- 50 K monthly loudnes ).

Beside these, “youre seeing” some reactions that contain tottering material triggered by the page with high-pitched force and more qualitative connects.

3. Search Results with Qualitative Content& Low Influence Pages for Most of the “Weight Loss” Keyword Types

In the same category of spammy blacknes hat techniques were the pages optimized for keywords that contained “weight loss”. I play-act keyword research for the following discrepancies:

weight loss lozenges; weight loss project; weight loss program; weight loss diet.

Below you can see the results for all these pursuings. We spotlit the search results that had a good Content Score and low sheet action orchestrate and fewer tie-ups.

Weight Loss results

For a deeper analysis, “youre seeing” a side-by-side comparison between the Content Score from Content Assistant tool and the number of associates plus page achievement from Site Explorer.

weight loss program redbookmag

weight loss program webmd

Through the results, we could find lots of websites with almost no Link Influence( under 18) and high-pitched Content Score( the majority of them have~ 70 ). It is a competitive niche if we look at the monthly loudnes and the keyword hurdle( more than 63 ):

weight loss pills- 73 keyword impediment, 50 K- 100 K monthly work; weight loss programme- 63 keyword impediment, 1K- 5K monthly magnitude; weight loss program- 65 keyword rigor, 1K- 5K monthly work; weight loss diet- 66 keyword predicament, 5K- 10 K monthly work.

Another thing that is quite intriguing is the fact that two of the highlighted sheets for the last keywords( weight loss program and weight loss diet) rank firstly. And all the spotlit sheets have a Content Score bigger than the average score.

4. Bunches of Arises with Quality Content and No connection for “Acne Treatment” Related Keywords

The following keyword research was for acne treatment and skincare treatment variables, such as 😛 TAGEND

coconut oil for acne; deface managements; argan petroleum for acne.

The results we had for all of these three huntings were some of the most visible because, as it turns out for all of them, content had a strong impact on the higher-rankings. For the first solutions, we could see a Content Score over 60( above the average Content Score) and a low-pitched Link Influence. If you take a look at the next screenshot you can see the webpages that bear up due to content.

Acne Treatment results

If we look at those four websites, we can see that they have lower arena achievement than the rest of the websites that rank.

The last-place keyword “argan oil for acne” has even more develops where the Content Score is higher than the average and the Link Influence has a low value( under 12 ). The authorities have webpages with a Content Score of nearly 70, 80 and 90. Since we discovered so many results, I’ve foreground 8 out of 13 answers.

Argan oil for acne results

In this particular case, we can see exactly how much content costs. Sometimes more than relates. Out of curiosity, I’ve glanced on those pages and all of them were blog poles with informative content and observations in a number of cases. Check out the side-by-side comparison below- material value vs relation force value& no. of tie-ups 😛 TAGEND

blemish treatments stylecraze

argan oil for acne beautybyearth

5. Content Performance Overwrites Top-Ranking Results for “Online Gambling” Queries

Gambling is a competitive market and there have been cases of black hat techniques for gambling websites, similar to the previous lessons we’ve talked about. We’ve looked for variables such as 😛 TAGEND

online slots; Play Vegas slots online; online gambling real money.

Gambling results

Looking at the results, we can see that for the first keyword, “online slots”, we have two webpages with almost the same content score~ 90 and the Link performance is almost the same( 29 and 31) and both have a small number of connects( 5 and 10 attaches ). While looking at the Link Influence we always researched for the number of connects and their appreciate. In comparison with other results, those two websites have one of the highest Content Score and two of the lowest link influence stages.

Site explorer for online slots

The next keyword we examined, “play Vegas slits online”, followed the same pattern, a website with a material score over 90 and the lowest link influence.

The same place exerts even to the last keyword examined, “online gambling real money”, presenting sheets with a high content score (8 0-90 ), and a low-toned relate influence and few associations, with low-quality value.

Site explorer gambling

slots online ignitioncasino

play vegas slots online dbestcasino

Check out how the websites look:




The purpose of these case studies was to spot any incongruence between position webpages in Google. The opposite guidance of tie-up construct vs. material market can be very visible for more atypical keywords for gambling, skin care, pharma niches.

In the end, we wanted to find out which is more important, material or relations and whether an optimized page with a low-pitched number of connections appraises more or if an un-optimized page with a high number of ties ranks better.

In particular issues, it seems that unique content can be more valuable than attaches, which can be a good sign to invest more in strong content programmes as a smart-alecky inbound marketer. This doesn’t mean you should stop getting attaches and forget about them. Link still matter. So, if you have a strategy for connection structure, try to build ties-in in the most natural way probable; the lily-white hat proficiencies are the best alternative. Say no to buying attaches, exchange joins or other black hat techniques to attract ties-in because it was never a good mixture for a high-performance domain.

The post Content Marketing vs. Link Building Case Studies- What Should You Focus On emerged first on SEO Blog | cognitiveSEO Blog on SEO Tactics& Strategies.

Read more: