Posted by FeliciaCrawford
What keywords do your top entrants both grade for that you’re missing out on? How do you know how much top real estate properties your URL or page owns in the SERPs? How can you discover answers to your searchers’ most common questions and beef up that FAQ page?
We can answer all of those questions with some super-simple workflows working Keyword Explorer. In our last post in this series, we embraced how to find ranking keywords, uncover new opportunities, check rankings, and more. This time around, we’re diving into three more fast and easy workflows you can use to bolster your keyword research and duty smarter , not harder.
Ready to is starting? Follow along in the tool with Britney Muller as she shares her very favorite Keyword Explorer peculiarities 😛 TAGEND
And remember, if you have a Moz Community account that you use to thumbs-up and comment on Moz Blog poles, you already have free access to Keyword Explorer — let’s show you how to use it!
1. How to discover competitive keyword openings
This is my favorite piece of all in Keyword Explorer and let me explain why. Let’s say that you’re this website, pimylifeup.com. They compose projects and seminars on Raspberry Pis. The two competing websites for Raspberry Pi, which is a mini computer, are raspberrypi.org and canakit.com.
If this is your site, we could paste that in here, select Root Domain, and do a research. Then we’re going to grab these other two places. We’re going to copy their URLs and register them in these additional site countries.
This is essentially going to look at the higher-ranking keywords for your competitive areas that your place doesn’t rank for. So it’s a really great, high-level overview of what those keywords are.
Pi My Life Up is pretty good. Then you can view the Domain Authority for the websites. Where it gets really exciting is over in Ranking Keywords. Here you can see this is raspberrypi.org, and this is the amount of keywords that they rank for. This blue circle is Pi My Life Up, and then the yellow is CanaKit.
What you want to look at are the keywords that both CanaKit and raspberrypi.org right here rank for that you don’t. So you click on the participating overlap keywords, and they will populate here below. You can export all of them, which is great.
Or you could filter by various things, like hunting loudnes or predicament in standing. What I advocate doing “ve been through” some of these by hand and selecting the keywords that you think might be opportunities for your locate.
From here, what you can do is, after you select and click around to the ones that wishes to, you can add them to a keyword list. So you can keep track of all of these keywords. Let’s do Pi Opportunities. I’ve previously saved these in a inventory over here that’s occupied.
From a high-level overview, you can see what the favourite SERP peculiarities are. There are lots of epitomes for these vying keywords. If I want to be competitive in those keyword infinites, I know I need to create content that has images. There are also lots of related questions.
Then from here, I can filter by SERP aspects or organic click-through rates. Maybe most interestingly I can add a URL. Let’s say we’ll recruit Pi My Life Up, and again we’re not considering any higher-rankings here because this was that overlap that Pi My Life Up didn’t rank for but the two competitive locates do.
This is confirming that we don’t currently grade for any of these keywords, but we can work on that. What’s so great about these saved schedules is that you can come back after a couple of weeks or a couple of months and you can select all of the keywords and refresh the data.
You might want to come back to this keyword list, refresh it, enter in your URL, and then filter by grade and check where you’re starting to pop up for these keyword terms. It’s a really exciting way to dig into the competitive keyword infinite. There’s tons you can do with this, but this was the high-level overview of know those keywords that your opponents currently grade for that you don’t.
2. How to discover a URL or an accurate page’s grading delivery of keywords
You can really paste in the URL or an accurate page into Keyword Explorer. Let’s simply use webmd.com. From now, you get the Overview page. But if you scroll down to the highly foot, you view the position distribution.
You can see how many keywords are currently in positions 1 to 3 versus 4 to 10, all the way down to 41 to 50.
3. How to discover common keyword questions
This is one of my favorite aspects that we volunteer with Keyword Explorer. Just put in your keyword. Click Search, and from here you can navigate over to Keyword Suggestions. In this view, you can filter display keyword suggestions that are questions.
Here you’ll investigate all of outcomes that are questions, and you can sort by various things. You can add all of these to a roster, incorporate them into an FAQ page, whatever your end goal is.
Discover anything brand-new or especially helpful? Let us know on Twitter or here in the comments, and keep an eye out for more ways to use your everyday SEO implements to level up your workflows.
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