If you require it done right, you better do it yourself, right?
What if I told you there was a way to consistently produce click-worthy content for your blog … without “re going to have to” do all the work yourself?
Throughout my occupation as a material purveyor, I’ve learned the secret to consistently produce click-worthy, authority-building blog content — fast.
And I’m sharing that with you today.
This is the process DigitalMarketer uses to run their content creation like a machine…
…without going crazy…
…without sacrificing quality…
…and without wasting hour with inadequately written, insignificant, unusable content.
Step 1: Determine What Kind of Writer( s) You Need
Before we dig into the details of how to find columnists for your blog, we need to talk about the different kinds of blog scribes available.
Basically, there are two types of blog columnists you might be looking for: guest donors and ghostwriters.
These are subject matter experts in your niche who publish material under their own name on your blog.
If you scroll through the DigitalMarketer blog, you’ll notice that we work with a number of different guest backers such as Eva Gutierrez, Domenica D’Ottavio, Ann Smarty, and more.( We have about 25 total guest helps .)
One of the great benefits of using guest donors is that you are able to produce a high-volume of content from many different attitudes — making a variety of different slants and professional beliefs to your website.
We’ll talk more about how to find and work with guest helps in Step 2.
These are talented wordsmiths who will write your blog post for you so you are able to publish it under your own name.
It’s a perfect hand-picked for anyone who has enormous themes but doesn’t have the time to turn those ideas into a fully fleshed-out article or who perhaps isn’t a longform writer themselves.
After all, this process isn’t saying that you never want to create content and be featured on your own blog — it’s simply an alternative option for creating quality content that buds you with time to run your business.
Here’s how DigitalMarketer works with ghostwriters 😛 TAGEND
Create an idea for a blog announce( whether that entails employing existing material, recognizing spreads in your content programme, or just good, old-fashioned ideation) Create a content summary that outlines the affix. This should include the general idea, the point of view( or statement you wish to induce ), any investigate you’d like the writer to draw from, and any likeness or screenshots you’d like them to source.( This material could also originate as a podcast, webinar, YouTube video or stage performance, or even be an audio file where you’ve talked out your thoughts) The ghostwriter turns that file into a well-written article and mails it backPay the ghostwriter( we’ll cover costs later in this post) Publish the essay on your blog
Hiring a ghost writer doesn’t mean that they do all the work for you. You still need to create a valid Hook, Promise, and Outline, gather resources, and present the content in a way that can be easily understood or executed — whether you’re sending it over email, an job brief, or an audio file.
Here’s an example of a brief we sent to the following address one of our ghostwriters 😛 TAGEND
The vast benefit of utilization of ghostwriters is that you are able publish the content you want to publish, under your own name, expending your own ideas…
…but without going through the time-intensive process of writing this report everything is yourself.
Finally, if you need to churn out more material than you have time to brainstorm, you can also combine ghostwriters and guest contributors.
Combining the Two Together
Basically, you follow the same process we outlined above under “ghostwriters.” But instead of you creating a brief justifying the outline of the berth, your guest backers make it.
Then you send the file to your ghostwriter to turn it into a well-written blog post.
The benefit here is that it forms life easier on your guest writers and may encourage them has been instrumental in your blog more regularly.
See, influencers are busy people. If you’re requesting successful professionals to provide content for your blog, opportunities are they don’t have the time to actually sit down and write an entire blog post themselves.
Writing out a blog upright is incredibly time-intensive( as you know ). The upside here is that most people don’t come doctrine block or talker’s block, but they sure as hell get writer’s block.
So instead, have them record a 30 -6 0 instant audio/ video file of them talking through a blog pole or just jot down those intuitions on a Word or Google document.
You’ll make the process much easier on them, and you’ll increase your chances of getting more experts who are willing to write for your blog.
( NOTE: Before you is starting, you need to know who your ideal purchaser is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to .)
Step 2: Find& Approach Your Writers
Once you’ve figured out what kind of writers you need — ghostwriters, guest benefactors, or both — the next step is to actually FIND those writers…
And then, you know … actually work with them!
How to Find& Work with Guest Contributors
Finding good guest gives for your blog can be tricky.
That’s because guest contributors need to be field professionals who have also shown an ability to write huge content.
And some of these experts are going to be too busy writing for their own blog or focusing on their own projects to write your outsourced content.
So, how do you find guest helps to write for your blog?
The best lane I’ve discovered help identify columnists who are already writing for other multi-writer blogs.
These are good beings to reach out to because they’re experts who have already demonstrated a willingness to write for other websites.
Here’s how to find these people 😛 TAGEND
You’ll see a roll of results like this 😛 TAGEND
Visit the articles on this first sheet of results. What you’re looking for are multi-writer blogs.
Next, you’ll want to check out some of these blogs and learn a little more about the writers. Visit the writer’s website, their Twitter, and so on. Get to know them.
Do they have numerous admirers?
What kind of content do they seem to prefer?
Whose writing and doctrines feel like they may fit with your blog’s voice? Whose writing do you, yourself, enjoy?
It will take a little time to sift through these columnists, but cartel me, it’s worth it.
You don’t want to waste your time reaching out to someone who’s not a good are suitable for your blog.
Eventually, you’ll narrow down your listing of potential writers.
And now you have to reach out to them and ask them if they’d like to contribute to your blog.
Don’t be in too much of a hurry to email these novelists, though — you’ll want to make your time here to make sure your outreach is well-crafted and persuasive.
In the email, make sure to…
Reference the specific post( s) of theirs that you likedTell them that you speak to the same demographic and that you think their content would produce a lot of value with your public
It surely helps to stroke their ego.
If your blog reachings a large number of parties, that’s certainly a plus and is something you should mention in your email.
Here’s a test outreach dialogue that you are able to get you started.
I’m __________, the ___________( Managing Editor, Content Marketing Manager, Founder) of __________. I found your essay ______________( article title) on ____( place or blog identify) and truly revered how you _________( what did you revere ?)!
I think something like this would fit perfectly on our site. Our company caters to _______, with our blog focusing on __________, ________, and ________.
We can offer you _______( whatever benefit or pay they might get out of this partnership ), with a audience of _______( some stats on your blog’s readership ).
Are you interested in creating an original article of the information contained for us? Let me know, I’d love to hop on a immediate call to discuss how we work with guest benefactors!
After you obligate contact, the next step should probably be to have a phone call to learn more about the writer, see if they would be a good fit to write for you, and reckon their interest level.
During this see, be sure to give them a ramshackle of whatever it is you do, the focus of your blog, and how their announces might be incorporated into your overall approach. In addition, give them a brief rundown of your editorial guidelines.
Then, make sure to send them the official guidelines once the call is over, and you’ve established that this could be a successful arrangement.
Ask them to let you know if they have questions about the guidelines that you can answer or clarify for them — this will be your best attempt in encouraging them to actually read administrative guidelines, besides asking them to send over a ratified corroboration sketch the content they’ll write for you as well as any remuneration predicted.
How Should You Pay Guest Contributors?
At this moment you’ve experimented and contacted various promising patron sponsors. The final thing be taken into consideration is: How are you going to pay them?
But for influencers, that’s not consequently the suit. With influencers, you need to think about what will move the needle for them.
Take DigitalMarketer’s Ryan Deiss, for instance. If you offered Ryan $ 300 to write a blog post, do you think that would move the needle for him?
Nope. Not even close.
So what would move the needle for Ryan? One text: exposure.
Well-known influencers and professionals leant a much higher value on exposure than they do on a little bit of extra cash. And if your blog has fairly contact, that means you have something that is very appealing to those influencers.
This is one of those things that will depend on the size of your audience and where you are with the blog in general.
At DigitalMarketer, we used to pay our guest helps a flat reward per blog post.
But today, our blog has grown big enough that we “pay” in exposure instead. Mostly, our reach has grown fairly that reaching our audience is more valuable than the money.
( NOTE: Before you get started, you need to know who your principle client is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clearly defined who you’re selling to .)
How to Find& Work with Ghostwriters
When looking for ghostwriters, your main goal is to find someone who is a solid novelist. It could be someone with a background in journalism, blogging, copywriting, etc.
They don’t definitely need to have any domain knowledge seeing your manufacture or niche, although that certainly helps. But they may need a reasonable ability to research and learn about a topic quickly.( A writer who DOES have that orbit lore can help to expand your content, though you may need to pay a little more for those novelists .)
One of the most popular residences to find ghostwriters is outsourcing sites like Upwork. And you can find some enormous columnists on Upwork — but you can also waste a lot of hour if you don’t approach it the right way.
When posting a position on a freelancer website, the trick is to keep your project closed.
Instead of letting anybody to apply for your job, it’s better got to go and invite parties yourself — in other words, cherry-pick the best novelists( those who have a lot of hours inside the platform, a solid portfolio, and good revaluations ).
Otherwise, you’ll find yourself wasting a good deal of term precisely filtering out unqualified prospects.
Another option is to seek out writers through your contact system. Contact beings you trust and ask if they might know any ghostwriters. This could include individuals you know who also hire ghostwriters for content and/ or those who have written for you previously.
Once you’ve uttered contact with at least one predicting columnist, the best way to get started is to assign and pay them for a single exam section. Explain the reasons what the high expectations are( here’s where the brief comes in ), and what deadline you need them to meet.
Let them know that if it goes well, they can expect steady piece from you in the future. But don’t expect ultimate purity on the first try. Writing is mostly re-writing.
Once your ghost writer has sent you a sketch, give them feedback on that assignment. Ghostwriters make their living adjusting to other people’s tone and tone, so even simple feedback of what you kindnes and what isn’t quite there hitherto( but could be with some revises) will be helpful to them writing for you in the future.
How Much Should You Pay Ghostwriters?
With ghostwriters, the payment question is more straightforward than with guest contributors — just about every ghostwriter you fulfill will want to be paid. Many of these scribes make their living by writing content like yours.
Don’t suggest them in exposure in know. As ghostwriters, their appoints are obliterated under your label, so there isn’t actually any show, and if they needed experience, you likely wouldn’t be seeking them out at all.
One of the most common questions we get considering ghostwriters is, how much should you pay them?
The quick answer is, it can depend a lot on your budget and your needs.
But in general, you should be able to find a solid scribe with some knowledge for $200 – $300 per affix( or an hourly equivalent ).
You might be able to negotiate a lower premium than that, peculiarly if you can guarantee the writer a high volume of job or ongoing use.( Frequently a higher volume of part can help justify a lower cost per programme because the writer is spending less experience attempting out new work and thus, more epoch making money .)
On the other hand, you might need to pay more than that if the writer is really experienced, or if they’re professionals in a particular field of study.( For speciman, whether it was necessary to a writer with dual Ph.D.’s in brain surgery and rocket science, expect to pay a lot more than $ 200 per pole .)
Step 3: Get Started
The prospect of creating editorial guidelines and outsourcing content might seem immense right now, but remember that all this up-front work will save you massive amounts of go and normality down the road.
And the nature of that up-front work will probably depend on where you are with your blog.
If you’re still trying to get some friction with a brand-new blog, then you might not be at a residence where you need guest donors just yet. But you probably can still benefit from hiring a ghostwriter to take some of the work off your plate.
If your blog is already moderately large-hearted and substantiated, then you should definitely be looking to recruit brand-new professional patron gives to save go while expanding your blog with brand-new perspectives and outlooks.
Either way, I most recommend taking some time to create your editorial guidelines.
They’re super supportive, even if you’re the only one currently writing for your blog. They’re a great way to help keep you focused on originating high-quality, consistent material that will keep your books coming back for more.
…. And that’s the extent, isn’t it?
( NOTE: Before you get started, you need to know who your ideology customer is, where reference is, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clearly defined who you’re selling to .)
Read more: digitalmarketer.com