Posted by BritneyMuller
Python is a programming language that can help you uncover incredible SEO penetrations and save you day by automating time-consuming assignment. But for those who haven’t explored this line-up of scour, it can be intimidating. In this occurrence of Whiteboard Friday, Britney Muller and a true-blue python expert called Pumpkin offer an intro into a helpful tool that’s value your time to learn.
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Hey, Moz devotees. Welcome to another copy of Whiteboard Friday. Today we’re talking all about introduction to Python, which is why I have a special co-host here. She is a ball python herself, total expert. Her name is Pumpkin, and she’s the best.
What is Python?
So what is Python? This has been in the industry a lot lately. There’s a lot of commotion that you should know how to use it or know how to talk about it. Python is an open informant, object-oriented programming language that was created in 1991.
Simpler to use than R
Some fun realities about Python is it’s often compared to R, but it’s arguably more simple to use. The syntax really oftentimes feels more simple and common-sense, like when you’re new to program.
Big firms use it
Huge corporations use it. NASA, Google, tons of fellowships out there use it because it’s widely supported.
It’s open beginning
It is open source. So pretty cool. While we’re going through this Whiteboard Friday, I would desire it if we would do a little Python programming today. So I’m just going to ask that you also tour this in another tab, python.org/ downloads. Download the explanation for your computer and we’ll get back to that.
Why does Python matter?
So why should you care?
Automates time-consuming tasks
Python is incredibly powerful because it helps you automate time-consuming exercises. It can do these things at flake so that you can free up your time to work on higher-level picturing, to work on more strategy. It’s genuinely, really exciting where these things are going.
Log enter analysis
Some examples of that are things like log file analysis. Imagine if you could just set up an automated structure with Python to alert you any time one of your primary sheets wasn’t being crawled as frequently as it often is. You can do all sorts of things. Let’s say Google creeps your robots.txt and it hurls out a server fault, which many of you know effects enormous problem. It can notify you. You can set up writes like that to do really extensive projects.
Internal connection analysis
Some other examples, internal relation analysis, it can do a really great job of that.
Discover keyword openings
It can help you discover keyword opportunities by looking at bulk keyword data and marking some truly important indications.
It’s really great for things like image optimization. It can auto label and alt textbook personas. It can do really powerful things there.
It can also scrape the websites that you’re working with to do really high-pitched loudnes assignments.
Google Search Console data analysis
It can also push Google Search Console data and do analysis on those types of things.
I do have a list of all of the individuals within SEO who are currently doing really, really powerful things with Python. I most recommend you check out some of Hamlet Batista’s recent dialogues where he’s utilizing Python to do all sorts of really cool SEO chores.
How do you run Python?
What does this even look like? So you’ve hopefully downloaded Python as a programming language on your computer. But now you need to run it somewhere. Where does that live?
Set up a virtual environment using Terminal
So first you should be setting up a virtual environment. But for the objective of these examples, I’m just going to ask that you haul up your terminal employment.
It looks like this. You could also be running Python within something like Jupyter Notebook or Google Colab. But only pull out your terminal and let’s check and make sure that you’ve downloaded Python properly.
Check to make sure you’ve downloaded Python properly
So the first thing that you do is you open up the terminal and only category in “python –version.” You should learn a readout of the version that you downloaded for your computer. That’s awesome.
Activate Python and act basic exercises
So now we’re just going to activate Python and do some certainly basic duties. So only nature in “python” and smacked Enter. You should hopefully construe these three arrow things within your terminal. From now, you can do something like reproduce( “Hello, World! ” ). So you enter it precisely like you see it now, made Enter, and it will say “Hello, World! ” which is pretty cool.
You can also do recreation things like simply basic math. You can add two lists together squandering something like this. So these are individual routes. After you accomplish the book( sum ), you’ll see the readout of the sum of those two crowds. You can arbitrarily engender numerals. I recognise these aren’t direct SEO applications, but these are the silly things that give you confidence to run planneds like what Hamlet talks about.
Have entertaining — try creating a random digit generator
So I highly intimate you just have fun, create a little random number generator, which is really cool. Mine is drawing random multitudes from 0 to 100. You can do 0 to 10 or whatever you’d like. A merriment information, after you hit Enter and you see that random number, if you want to continue, using your up arrow will pull up the last command within your terminal.
It even goes back to these other ones. So that’s a really quick way to rerun something like a random number generator. You can time crank out a bunch of them if you require for some reason.
Automating different tasks
This is where you can start to get into really cool writes as well for drawing URLs employing Entreaties HTML. Then you can pull unique information from web pages.
You can pull at majority tens of thousands of title labels within a URL list. You can pull things like H1s, canonicals, all sorts of things, and this shapes it unbelievably easy to do it at magnitude. One of my favorite ways to pull things from URLs is using xpath within Python.
This is a lot easier than it gazes. So this might be an xpath for some websites, but websites are marked up differently. So when you’re trying to pull something from a particular site, you can right-click into Chrome Developer Tools. Within Chrome Developer Tools, you can right-click what it is that you’re trying to grind with Python.
You simply adopt “Copy xpath, ” and it will give you the exact xpath for that website, which is kind of a recreation ruse if you’re getting into some of this substance.
What are libraries? How do we make this stuff more and more powerful? Python is really strong on its own, but what obligates it even stronger are these libraries or packets which are add-ons that do incredible things.
This is just a small percentage of libraries that can do things like the data collected, scavenging, visualization, processing, and deployment. One of my favorite ways to get some of the more popular parcels is just to download Anaconda, because it comes with all of these commonly used, most well known packages.
So it’s kind of a nice acces to get all of it in one spot or at least most of them.
So you’ve kind of dipped your toes and you kind of understand what Python is and what people are using it for. Where can you learn more? How can you start? Well, Codecademy has a really great Python trend, as well as Google, Kaggle, and even the Python.org website have some really great resources that you can check out.
This is a list of individuals I truly revere in the SEO space, who are doing incredible work with Python and have all inspired me in different ways. So obviously got my eye on what they are up to 😛 TAGEND Hamlet BatistaRuth EverettTom DonahueKristin TynskiPaul ShapiroTyler ReardonJR OakesHulya Coban @Jessthebp
But yeah, Pumpkin and I have really enjoyed this, and we hope you did too. So thank you so much for joining us for this special edition of Whiteboard Friday. We will see you soon. Bye, guys.
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