Posted by DanielRussell
For marketers, Reddit is more than a tool to while away your lunch separate. It’s a huge, thriving meeting with subreddits devoted to almost any topic you can imagine — and exciting new material plans lurk within threads, just waiting to be discovered. In this publication of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content thoughts reinforced by your target audience’s interest.
Howdy, Moz followers. Welcome to another volume of Whiteboard Friday. My name is Daniel Russell. I’m from an enterprise called Go Fish Digital. Today we’re going to be talking about mining Reddit for content minds.
Reddit, you’ve probably heard of it, but in case you haven’t, it’s one of the largest websites on the internet. It gets billions of views and sounds per year. People go there because it is a great source of content. It’s genuinely entertaining. But it also means that it’s a great source of content for us as purveyors. So today what we’re going to be talking about is two main groups here.
We’re going to first be talking about the features of Reddit, the different things that you can use on Reddit to find good content theories. Then we’re going to be talking about five stairs that you can take and apply today to start finding impressions for your fellowship, for your clients and start get that successful content.
Features of Reddit
So first, Reddit as a deterioration now.
First, a big feature of Reddit is called subreddits. They’re essentially smaller meetings within Reddit, a smaller forum within a gathering dedicated to a particular topic. So there might be a forum dedicated to movies and discussing movies. There’s a gathering dedicated to food and talking about different types of food, posting pictures of food, posting recipes.
There is a forum for just about everything under the sun. If you can think of it, it’s probably got a forum on Reddit. This is really valuable to us as purveyors because it means that people are taking their interests and then putting it out there for us to see. So if we are trying to do work for a plays firm or if we’re trying to do work for our fellowship that’s dentistry or something like that, there is a subreddit dedicated to that topic, and we can go and find beings that are interested in that, that are probably within our target business.
Upvoting and downvoting
There’s upvoting and downvoting. Essentially what this is, is parties post a piece of content to Reddit, and then other users be determined whether they like it or not. They upvote it or they downvote it. The nonsense that is upvoted is usually the good stuff. People that are paying really close attention to Reddit are always upvoting and downvoting things. Then the things that get the most upvotes start rising to the top so that other people can see it.
It’s super valuable to us again because this helps verify hypothesis for us. This helps us receive what’s working and what’s not. Before we even put pen to paper, before we even start designing everything, we can see what has been “the worlds largest” upvoted. The most upvoted trash leads to the next big-hearted aspect, which is ranks. The material that gets elected the most missions up grading on the top of Reddit and becomes more visible.
It becomes easier for us to find as marketers, and luckily we can take a look at those rankings and see if any of that joins the content we’re trying to create.
There’s the comments section. Essentially what this is, is for every post there’s a section to pursue efforts to that upright for explains, where people can comment on the berth. They can comment on mentions. It’s almost like a focus group.
It’s like a focus radical without actually being there in person. You can be found in what parties like, what parties don’t like about the content, how they felt about it. Maybe they even have some material ideas of their own that they’re sharing in there. It’s an unbelievably useful sit to be. We can take these different features and start digging in to find content projects employing these down here.
Reddit scour& filters Search prohibit
The search bar is a Reddit feature that works fairly well. It will probably produced passable causes the majority of cases. But you can drill down a little further with that search bar employing examination constants. These constants are things like researching by writer, scouring by website.
There are a lot of different huntings that you can use. There’s a full list of them on Reddit. But this essentially allows you to make that mediocre search bar and make it a little bit more powerful. If you want to look for boasts content, you can look precisely at content announced from ESPN.com and read what has been the most upvoted there.
Restrict outcomes to subreddit
You can restrict your results to a particular subreddit. So if you’re trying to look for content around chicken meals, you’re doing work for a eatery and you’re trying to find what’s been the most upvoted content around chicken, you don’t demand people calling each other chickens. So what you can do is restrict your search to a subreddit so that you actually get chicken the food rather than announces speaking about that chap is a chicken.
You can filter solutions. This essentially means that you can take all the results that you get from your search and then you can recategorize it based off of how many upvotes it’s gotten, how recently it was announced, how many comments it has.
Then you can also filter subreddits themselves. So you can take subreddits, all the content that’s been announced there, and you can look at what’s been the most upvoted content for that subreddit.
What has been the more controversial material from that subreddit? What’s been the most upvoted? What’s been “the worlds largest” downvoted? These pieces make it a really user-friendly place in terms of finding really entertaining material. That’s why Reddit is often like a black hole of productivity. You can get lost down it and stay there for hours.
That works in our benefit as purveyors. That means that we can go through, take these different facets, apply them to our own sell needs, and find those really good content themes.
5 steps to finding content sentiments on Reddit
So for some examples here. There’s a adjust of key steps that you can use. I’m going to use some real-world examples, so some true-blue things that we’ve done for clients so that you can see how this actually works in real life.
1. Do a general sought for your topic
The first step is to do a general sought for your topic. So real-world example, we have a client that is in the transportation space. They working in collaboration with shuttles, with limos, and with taxis. We wanted to create some material around limos. So the behavior we started in these key paces is we did a general search for limos.
Our search yielded some little thing. We accompanied that a lot of people were affixing pictures of stretch limos, of simply mad limo interiors. But then we too experienced a lot of people talking about presidential limos, the limos that the president travels in that have the bulletproof glass and everything. So we started noticing that, hey, there’s some good content here about limos. It various kinds of facilitated enclose our brainstorming and our content mining.
2. Find a subreddit that fits
The next pace is to find a subreddit that fits that particular subject. Now there is a subreddit dedicated to limos. It’s not the most active. There wasn’t a ton of content there. So what we intention up doing was looking at more wide-reaching subreddits. We look back like the cars subreddit.
There was a subreddit dedicated to guides and to breakdowns of different machines. So there are lots of explosions, like cutaways of the presidential limos. So again, that was coming up. What we saw in the general search was coming up in our subreddit specific examine. We were realizing presidential limos again.
3. Look at subreddit content from the past month
Step 3, look at that sub’s special content from the past few months. The subreddit, for example, that we were looking at was one dedicated to automobiles, as I had mentioned earlier. We looked at the top content from that past three months, and we visualized there was this really cool GIF that basically made the Chevy logo back from like the ‘3 0s and gradually morphed it over the years into the Chevy logo that we realise today.
We thought that was pretty cool. We started know … … if maybe we have been able to apply that same kind of idea to our presidential limo feel that we were considering earlier.
4. Identify directions, blueprints, and sticky ideas
Number 4 was to determine veers, patterns, and sticky themes. Sticky feelings, it only signifies if you come across something and it merely various kinds of deposits in your president, like it merely kind of abides there, likely that will happen for your audience as well.
So if you come across anything that you find really interesting, that hinders depositing in your brain or holds sounding up on Reddit, it impedes going lots of upvotes, recognize that sentiment because it’s going to be valuable. So for us, we started identifying opinions like morphing GIFs, the Chevy logo morphing over term. We started distinguishing suggestions like presidential limos. Beings really like talking about it.
5. Polish, improve, and up-level the ideas you’ve obtained
That headed us to use Step Number 5, which is to make those plans that we were finding, polish them, improve them, one up it, take it to the next position, and then create some content around that and promote it. So what we did was we took those two meanings, we made presidential limos and the whole morphing GIF idea over term, and we combined them.
We detected idols of all of the presidential limos since like the ‘5 0s. Then we made each of those presidential limos and we created a morphing GIF out of them, so that you started with the aged presidential limos, which really weren’t truly lock. They were convertibles. They were normal vehicles. Then that slowly morphed up to the big barrels that we have today. It was a huge success.
It was just a GIF. But that suggestion had been validated because we were looking at what was the most upvoted, what was the most downvoted, what was ranked, what wasn’t graded, and we appreciated some notions that we have been able to make, one up, and polish. So we created this morphing presidential limo, and it did really well.
It got coverage in a lot of major bulletin systems. ABC News picked it up. CBS talked about it. It even went posted to Reddit later and accomplished really well on Reddit. It was all because we were able to make these features, mine down, drill down, find those good material feelings, and then polish it and make it our own.
I’m genuinely interesting to hear if you’ve tried this before. Maybe you’ve insure some really good feelings that you’d like to try out on Reddit.
Do you have like a favorite scour function that “youre using” on Reddit? Do you like to filter by the past year? Do you like a particular subreddit? Let me know down in the comments. Good fortune mining notions. I know it will work for you. Have a great day.
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